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This web site states the following, "Your very own place on Naxos Island." We noticed that the web page said " The villas have 3 or 4 verandas and they offer unobstructed view of the sea and far up to Naxos Town and Paros Island." It also said " Beautiful decoration for a clean and warm aesthetic. The dapper rooms are loaded with tasteful design choices. Spacious, two level villas with comfortable rooms for a relaxing and enjoyable stay on Naxos Island. And above all, plenty of surrounding space. Feel as in your own home." The header had navos villas as the highest ranking optimized keyword. It is followed by naxos villa, naxos houses, and naxos hotel which isn't as ranked as highly as navos villas. The next words aeridesvillas.com uses is naxos accommodation. naxos tooms was included and could not be seen by search crawlers.